![]() Gmail has a "read receipt" feature, but it's only available for G Suite (organization) accounts. Microsoft Outlook does have a "read receipt" feature, but it's easy for people to decline to send read receipts. While it's a messy and imperfect solution, it's the only one the industry has, so people still use it. Some enterprise email systems may even block all incoming emails with tracking images or links. You may get a ping that the email was viewed even if the recipient never opened it. Some software along the way might load the tracking image for some reason-for example, to provide a preview of the email or to scan everything in it. This is also true if the recipient is using software that blocks these tracking images. ![]() If the recipient is using an email client that's set not to load images, the tracker won't load, and you'll have no way of knowing if that person looked at the email. This email-opening tracking system can break in many ways. But this only happens when you actually click a link, not just open an email. For example, each link in the email may have a unique identifier that's tied to you so a company can see who clicked the links in the email. There are other ways to track that you might have opened an email, too. When that specific image is loaded from the company's servers, they know the email sent to your email address was just opened. When you open the email newsletter, and it loads images (even if you can't see any images), it loads an image with a unique address. These images are also known as "web beacons." Each person who receives a copy of the email newsletter has a unique tracking image address in it. This is a tiny invisible image file that's only a single pixel in size, also known as a 1x1 image. But they usually load images by default.Ĭompanies that send email newsletters and other automated emails almost always include a special tracking image. You can tell your email client never to load images if you want.
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